You know what our ads really are? TV commercials without the pictures!
And, our ad campaigns are our own personal War of the Words!
With the Net climbing to over 800+ million people, what a time to be here!
Needless to say, our greatest challenge is sending ads that make others Stop, Look & Take ACTION.
Let's be honest - the Net is no walk in the park. In fact, it's probably one of the MOST competitive
arenas on this planet thanks to the possibilities of unlimited financial success. Eveyone wants a piece
of the various million/billion-dollar market pies so the daily battle against intense competitive activity is
THE victory we want to win. With such enormous financial potential at stake, Advertising & Marketing
has to be our #1 Priority!
Did you know that just having the best product, service or opportunity may be the LEAST contributing
factor in your making money efforts? Sounds crazy, but it's true because even JUNK sells with the
right advertising! You can have the BEST anything, but if your sales message doesn't convey that it
doesn't help you.
HOW you say WHAT you say in your ads is your ticket to success!
Obviously, I read more than my fair share of ads. It's important that I know what's going out there to
best serve my clients. What never ceases to amaze me, though, is the number of mediocre ads
destined to do no good for anyone! I know they're bound for immediate deletion. On the other hand,
I also know the senders of such ads don't realize what a lack of response they'll deliver and the
disappointment that will set in. It's a shame because nobody writes a bad ad on purpose but the
truth is:
Just 'OK' Ads Are Not OK.
We live in an 'instant' age expecting everything in nano-seconds! Our technology has become so sophisticated people are constantly bombarded with ads. Anything that doesn't quickly capture
imaginations is toast! I'm not convinced that's always the smartest move; we could be missing out
on something. But, things being what they are, can you honestly say your own ads are worthy of competition? Have they done anything for you other than make you smile simply because you
wrote them? (Don't laugh. Pride has gotten in the way of many things!) If your ads aren't bringing
results, they are holding your money hostage so why continue using them?
Ads full of misspellings, awful grammar and unreasonable sentence structure turn off and insult your audience(s). I'm not talking about the occasional misspelling; that can happen to any of us.
I'm talking about 'your' instead of 'you're', 'farther' instead of 'further', 'Im" instead of 'I'm',
'bussiness' instead of 'business' - and the overuse of the word 'Free'. Never mind sentences
that go on so long, you're left half out of breath. Ads such as these say one thing:
"I don't care how this reads. I just want your money or need another body in my downline' -
and you can expect negative reaction.
You know how people like to say, "It's a Jungle Out There!" Well, it's pretty much true. Life on the
Net is tough and only the strong (and smart) survive - but it's by no means impossible to make a
decent living here - and it doesn't mean anyone has to be any kind of 'guru', either.
Treating your business LIKE a business, not a hobby, is essential. You're up against millions
determined to make more money than ever which means they'll pull out every stop. Understanding
and Respecting the sheer Power of Advertising, they'll invest in themselves and win the game.
Happens every year. Now, of course, there's no denying the need for that all-important element of
exposure, but what good does that do for ads automatically triggering someone''s Delete finger?
Writing compelling ads CAN be stressful but remember we all have our unique talents. Maybe you
find this activity overwhelming. Maybe you don't even WANT to write them. Some people simply
don't have the time and/or the interest. I've had writers send me their URL's and say, "Sam, put
together ads for this!"
If you could use some help creating winning ad campaigns, my Testimonials confirm my sincerity
in assisting the 'average guy'. To me, the lack of 'deep pockets' doesn't translate into less ambition
and these days folks can use all the reasonable help they can get! I believe in professionalism,
quality work, quick response and a friendly attitude. My Customers deserve nothing less and I invite
you to take a good look at my Affordable Pricing page. I'd love to work with you! Reach me at ssamsue@aol.com and put "WriteAds" in the subject line.